Traditionally, events were considered useful for rural. Successful event marketing also requires you to promote your events effectively to get people to buy tickets or attend. Unit v travel industry fairs benefits of fairs itb, wtm, btf, ttw, fitur, ktm, iitm, ciievents, pata travel mart. Event marketing as a discipline isnt optional it is a good cost, essential to harvesting revenue from both existing and net new pipeline prospects. Nov 08, 2019 according to the event marketing 2019. The content of your event the sessions, speakers or performers. Lecture note on hospitality and tourism marketing tourism. Pre and postevent marketing for your small business. In the last few years, events have come to prominence as an important marketing communication tool. You need a strong plan of action when you approach a company in the hopes of working as a contractor at an upcoming event. A ticket will also help in promoting the event and anticipate the number of audiences. Sponsorship and event marketing linkedin slideshare. These marketing strategies, called ambush marketing, detract from a rival that is the official sponsor, and thereby it can diminish the value of the official sponsorship. Digital marketing strategy ppt creative powerpoint.
May 21, 2019 successful event marketing also requires you to promote your events effectively to get people to buy tickets or attend. Events can occur online or offline, and can be participated in, hosted, or sponsored. After that, it allows you to show off the highlights within your company. Pre event marketing use these simple marketing tactics to get the word out about your. B2b event marketing continues to be viewed as a critical thrust area in a companys overall marketing mix. It is defined as the marketing discipline focused on facetoface interaction via live. An event proposal template gives you direction by breaking down a large task into small goals. Name and logo on all media and marketing materials, 2,500 fliers, 150 fullcolor posters name on all press releasesin 2015, more than 12,000,000 media impressions.
Avrich barry 1994, event and entertainment marketing, vikas, delhi. In this paper we evaluate how to start an event management business in bangladesh. Front cover event management and best practicesbest. Event registration system or software is a result of that. When you provide a company with actionable steps, those. It includes various types of infographics, charts, diagrams and etc. This template is also available in various formats such as word and pdf. Event presentation event evaluation case studies of events of national and international importance. See the media report for details exhibit area for sponsor at event up to 10 x 20 in premier location 8 x 8 gesso italiano chalk painting incorporating your. Sample event marketing plan covers the concepts of marketing, marketing planning, marketing philosophy, the importance of marketing, etc. It is defined as the marketing discipline focused on facetoface interaction via live events, trade shows and. Elite marketing group is the worlds premier event and experiential marketing agency creating experiences that engage consumers, excite their senses and ignite their passion for your brand.
There are many forms of event marketing and each can be. This ppt for marketing design comes with plenty of easy to use graphics and modern elements. Determine and plan numerous touchpoints for stakeholders to encounter your event marketing to vastly increase your chance of a successful sale or engagement 4. Definition event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging inperson engagement. Event marketing allows a company to break through the advertising clutter, and target an audience by enhancing or creating an image through an association with a particular event, while reinforcing the product or service, and driving sales.
Pre and postevent marketing for your small business whether you are hosting a networking mixer, sponsoring a business workshop, or exhibiting at an industry tradeshow, a successful pre and postevent marketing plan will help you make the most of your event. Contents foreword ix preface xi chapter 1 introduction to event marketing1 chapter 2 event promotion, advertising, and public relations29 chapter 3 electronic event marketing strategies53 chapter 4 funding the event marketing program85 chapter 5 marketing association meetings, conferences, events, and expositions 101 chapter 6 marketing corporate meetings, products, services, and events129. Event marketing is a promotional strategy that involves facetoface contact between companies and their customers at special events like concerts, fairs, and sporting events. Even if you arent using coschedule, an editorial calendar is a musthave for your event marketing plan. While its not an event management ppt in the traditional sense, this infographic from cvents global planner sourcing report packs as much important information into an infographic as youll find in any slideshare. Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging inperson engagement. Dec 08, 2015 event management seminar ppt with pdf report sumit thakur december 8, 2015 event management seminar ppt with pdf report 20151208t11. A cool professional newsletter is all that you need to keep your colleagues up to date with the. Advertising on search engines, magazines or social media.
Pre and post event marketing for your small business whether you are hosting a networking mixer, sponsoring a business workshop, or exhibiting at an industry tradeshow, a successful pre and post event marketing plan will help you make the most of your event. This marketing proposal template starts off by getting your marketing campaign out on the table so your client can get a full idea of the way your marketing department is run. Lets now look at how to create a marketing plan for an event step by step. Various event marketing websites are now included this feature in their organisation. Whether you use a paper editorial calendar or an app like coschedule, event content marketing is best planned just as you would your other content marketing. The means of communication, promotion, advertising, media handling, press release, and marketing should also be included in an event presentation. Corporate events, education and career events and social events. Clubworks bachelors thesis in international business,64 pages spring 20 abstract this thesis provides a strategic marketing plan for an event management company, which represents service business organizations. First time event planning guide downtown rochester, mn. Event management and best practicesbest practices tony bhe peter glasmacher jacqueline meckwood guilherme pereira michael wallace implement and use best practices for event processing customize ibm tivoli products for event processing diagnose ibm tivoli enterprise console, netview, switch analyzer. Their creative design and easytoedit graphic resources will help you get your message across. Free download event management ppt powerpoint presentation.
It makes the task of event hosting, marketing and ticket selling easier. Powerpoint is the worlds most popular presentation software which can let you create professional event management powerpoint presentation easily and in no time. Jan 05, 2015 your event content marketing plan has three major points of attack. Event marketing strategies and timelines eventbrite uk. This will help you succeed with any type of event organisation, starting with the target audience and budget all the way up to timeline writing and other critical details. The fourth chapter describes the importance of marketing in event management, which is the research topic. Make quick use of the infographic designs, editable charts, device mockups, marketing. In budget planning, marketers must take care to distinguish between the necessary and the wasteful. Preevent marketing use these simple marketing tactics to get the word out about your. Meaning, features and importance of event marketing.
Choose a title that reflects the event or the audience. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more. What your event marketing campaign examples create a programme that re. Or use professional readymade gantt chart templates in ganttpro the software developed to create powerful gantt charts within minutes. Sep 08, 2017 definition event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging inperson engagement. Welcome to your guide to event marketing in 2020 and beyond. Event marketing timeline template excel template free. The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers.
Between 2017 to 2018 the number of companies organizing 20 or more events per year increased by 17%. Impress your audience with an awesome marketing presentation design. Event management seminar ppt with pdf report event venue selection target audienceguest size target audience. Benchmarks and trends report, most marketers believe that event marketing is the singlemost effective marketing channel for achieving business goals. Scribd is the worlds largest social reading and publishing site. This will help you succeed with any type of event organisation, starting with the target audience and budget all the way.
Event marketing strategies, ideas and examples eventbrite. Of the executives surveyed, only 4% say events are not significant. This page contains event management seminar and ppt with pdf report. This helps you give your presentation on event management in a conference, a school lecture, a business proposal, in a webinar and business and professional representations. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate event budget. This book aims to provide conceptual models and instruments to manage effectively events to achieve communication goals through the application of. This template gives you a predefined structure of your event. Nov 14, 2010 advantages of creatingcustomized event customized event provides a brand total control over the event customized event is sometimes less costly but more effective. There are also two kinds of content marketing that surround an event. The content you create for each of those points is slightly different. It also describes various stages of event management process that are critical for organizing an event successfully. Competing with other events may lead to struggles for funding, and potentially low attendance numbers.
Sponsorship should not be confused with advertising. An event presentation may also present a hypothesis of the event results so that there will be a comparison of output should the event be done already. Brands use event marketing entertainment like shows, contests, or parties to reach consumers through direct handtohand sampling or interactive displays. This is why proper planning is essential to take place weeks or even months prior to the actual event execution. Sumit thakur mba event management seminar and ppt with pdf report. Ambushing events takes place when companies that are not official sponsors of an event undertake marketing efforts to convey impression that they are. Lecture note on hospitality and tourism marketing free download as powerpoint presentation. How to create an event marketing plan stepbystep lets now look at how to create a marketing plan for an event step by step. Event management and best practicesbest practices tony bhe peter glasmacher jacqueline meckwood guilherme pereira michael wallace implement and use best practices for event processing customize ibm tivoli products for event processing diagnose ibm tivoli enterprise console, netview, switch analyzer front cover. Promotion of the event encompasses various inbound and outbound marketing techniques, such as email, social media, event discovery sites, retargeting, and seo. Event marketing timeline template consists of typical readymade tasks. This helps you give your presentation on event management in a conference, a school lecture, a business proposal, in a webinar and business and professional representations the uploader spent. Marketing an event ppt free download as powerpoint presentation.
Event marketing is the promotion of a product, brand, or service through inperson interactions. Cultural and creative goods marketing problems and their solutions are. Front cover event management and best practicesbest practices. Advantages of creatingcustomized event customized event provides a brand total control over the event customized event is sometimes less costly but more effective. Sep 06, 2014 the recent development in the event marketing emphasize the need of system for the effective management of event. Event marketing best practices and resources marketo. Ppt event marketing powerpoint presentation free to. Su event marketing plan template simpson university. Within the chapter, various marketing methods are highlighted, and factors are identified and explained. Simple, beautiful, flexible presentation template to promote an event or conference.
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